Concept for a multi-brand children’s store in Dubai. The space is designed to be playful, like a playground.

The main theme is red, a strong color that attracts and animates children. The whole project is organic and fluid.  The idea of a gigantic swing animates the space like the spinal column suborner to end with the case. The brands (Moncler, Baby Dior, Stella MCCartney, Kenzo, Dolce & Gabbana, Burberry, …) are sorted by tringles, each more original than the others